I thought the lessons in this article about NetFlix were important because it’s not just about NetFlix: it’s about every business. As a matter of fact, the article reminds me very much of my daily job.

“Five Lessons From the Netflix Startup Story”

As designers, we cannot afford to think one dimensionally. A company is not just it’s website. It’s the entire experience. Our jobs are not just to create appealing looking websites and brochures. Often, we have to solve business problems as well.

The way the NetFlix envelope functions is actually more important than the way it looks.

Good customer service is essential because no matter how many people try your product because the advertising is flashy, if you don’t have good customer service: your company won’t survive.

As NetFlix evolved, they were constantly revising things and trying to make their services better (there have been 150 versions of that envelope).

The goal is to design the product so it makes people’s lives easier, then it is guaranteed to have value. That’s where we, as designers, can have the most impact to the success of a business.