Marketing Websites

AcneBeat.com

Overview:

AcneBeat.com was a site designed for Dermik. The project team was asked to do a site for Benzaclin, an acne-fighting drug.

Solution:

The project team decided to do two websites since the three major audiences (parents, kids and doctors) were so different. Benzaclin.com (since re-designed) would be more for parents and doctors. AcneBeat.com would focus on kids and teenagers, have less drug information and more emphasis on education about the condition.


The project team brainstormed and came up with the concept having the site focus on the dialogue between four teenagers in a rock band. I decided what style I thought the teens should be in and researched illustrators for the project.


The site was produced in Macromedia Flash and also allowed kids to mix their own version of the band's songs (shown below).


Character illustrations: Frank McShane