In today's competitive business world, it is not enough to just put the company's latest ad campaign on a website. You have to ask: why are customers coming to the site? What information are they looking for? Information must be easy to find with an intuitive, easy-to-use navigation. If a site is not useful, customers will not return.
In order to provide an integrated user-experience for the customer, a company's brand must be researched and taken into consideration when designing for web, print, wireless devices, TV and other mediums. Design guidelines will need to be created to ensure consistency as a company moves forward with their marketing efforts.
Web-based applications have the power to solve business problems. By analyzing business processes and automating workflows, applications can save a company time and money. But in order for those applications to help, not hinder, the company; the application must be usable with the information presented in a way that is easy to understand so the user can easily complete their task.